Meurice was back at Filene’s Basement for this year’s Running of the Brides event in Union Square on Friday, and as always we had a great time at the event. Where else can you find so many eager brides lining up to score their dream wedding gown (at a fraction of the original retail price!)?
Just as in years past, brides were lined up around the block long before the doors opened. Some teams of brides and family and friends had been camped out at the store since 4 am!
As soon as the doors were opened, brides came charging onto the floor, intent on snapping up as many of the gowns as possible. A nice touch at this year’s event was the runner’s banner they stretched across the front doors. The first bride to enter tore down the barrier before bringing her gowns to Meurice’s table for a consultation.
Before long, the racks were picked clean and brides had built piles of gowns to try on and barter. We caught a few snaps of some of the gown stacks nearby our event table. The fact that we had dressing mirrors available made us very popular with the frantic brides!
Before long, the brides were assessing their spoils and trying the dresses on. Because these are essentially sample sale dresses, most of the gowns needed a little work. This is where Meurice’s services came in – we were busy all day helping brides determine whether a gown could be cleaned, or altered to fit perfectly on the big day.
The event was a great success, with hundreds of happy brides going home with deeply discounted gowns. It was certainly a change of pace for us at Meurice – we’re used to more deliberate alteration and cleaning consultations. The atmosphere at Filene’s was filled with contagious enthusiasm, and we’re already excited to return for next year’s Running of the Brides!