Monthly Archives: May 2012

Meurice Garment Care A Case Study In Twitter Marketing Book

Some exciting news for the team at Meurice – we’re a featured case study in the recently published Twitter guide: The Complete Idiot’s Guide to Twitter Marketing! Authors Brett Petersel and Esther Schindler discuss the rapid growth of our (2,500 follower strong!) Twitter account – and how we’ve been able to connect to an audience as a small business. It’s been a lot of hard work to deliver value through our efforts on Twitter, and other social media sites, and we’re proud of the results.

It might not be polite to brag, but every now and then we have to toot our own horn! Click the images below to for a large view, and if you’d like to read more on how we’ve built our social presence at Meurice, you can buy the book on Amazon.


A Style And Organization Q&A With Lani Inlander

Recently, we asked our clients at Meurice what questions they had for Lani Inlander, a styling and organization consultant. Lani helps men and women find the clothing and accessories they feel most stylish and confident in, and also helps tame closets to ensure you’ll never be stuck again without anything to wear.

We’ve selected our favorite inquiries, and sent them over for a professional opinion:




Jeff Turner writes:
I have a beautiful favorite Paul Stuart blue blazer, and also a double breasted one which now seem to be very loose fitting. I also see that the brass buttons are out date. Do I change them? What color?
Lani’s response:
I suggest that if it is necessary, you alter the Paul Stuart blazer to the new, slimmer shape men are currently wearing. [Ed: This is within the realm of the work our tailor performs] If the brass buttons are in good shape, you could keep them as long as you wore the blazer with a more formal look than a regular sportcoat. Think beautiful checked shirt, tie and pocket square with dress beige pants, not cotton khakis.  If you would like to wear the single breasted blazer in a more casual manner, I would replace the brass buttons with horn ones.


It seems to me that a boxier, double breasted blazer is not a look you should be trying to resurrect, regardless of the buttons.

ML Halland writes:

How should NYers with small closets (isn’t that all of us?) organize their clothes?  It’s hard to figure out what to wear when you can’t see everything at a glance.

Lani’s response:

Yes, Mary, too little storage space is a big issue for most New Yorkers. This is the organizational method I use with my clients who are tight on space.
  1. Make more space with skinny hangers. And no, I don’t mean the kind from the corner dry cleaner! Flocked velvet hangers, such as the Huggable Hanger line, protect the shape of your clothes and use MUCH less space than wooden, metal or plastic hangers.
  2. Double your hanging space for $9.99! Everyone to whom I’ve shown this simple, inexpensive fix, is amazed at the impact it has on their storage space.
  3. Only the clothes you are currently wearing should be hanging in your main closet. Put off-season clothes in beautiful fabric bins which you can stack vertically on the top shelf of your closet or another out of the way place. Black tie clothes you wear once a year should also find a new home. Sandals can go in underbed boxes during the winter, replaced by boots in the summer.
  4. Re-purpose furniture. I believe that out-of-sight equals out-of-mind. Why not stack sweaters and tee shirts on an open bookshelf instead of away in a dresser?
  5. Throw away your shoe boxes! The original boxes, I mean. Replace them with clear shoe drawers. This allows you to stack many more pairs on the top or bottom of your closet, while making them truly accessible.
If have your own question, or you’d like to know more about Lani and her services, visit her website at, and follow Lani on Twitter!

Announcing Expanded Service In Brooklyn

DUMBO manhattan bridge


We began our route in Brooklyn a year ago, and we’ve really enjoyed serving both old clients who moved over the river and new clients who’ve had trouble finding a local cleaner to meet their exacting standards. Due to demand, we’ve extended service and created a permanent route. Meurice now serves Brooklyn every Thursday for both pickup and delivery.

As always, you can expect Meurice’s unparalleled commitment to service and attention to detail in cleaning. Our full menu of services is available in Brooklyn – from specialty goods such as handbag restoration to interior cleaning services. We also offer tailoring and alterations – we’ll even send a seamstress to work with you in your home.

Call us now at 800.240.3377 to schedule your collection time, or use our convenient online reservation page below:

Schedule a Pickup